(The STAR / Edd Gumban)
In an era where digital content is everywhere and amid the rise of gambling-related content and advertising across both digital and physical platforms, the Creator and Influencer Council of the Philippines (CICP) is taking a firm stand against creators and influencers promoting illegal online gambling.
Setting the record straight, the council issued its stance, saying there is no room for illegal gambling promotions in the creator space.
“The CICP does not condone the use of creators and influencers to promote illegal online gambling in any form,” it said.
It clarified that the “CICP does not engage in, endorse, or participate in any marketing or promotional activity that involves unlawful activities, including illegal online gambling activities, operators, platforms, or websites.”
The council released this stance amid the rise of gambling-related content, from large billboards along highways to tempting online on social feeds, as well as accessible gambling in e-wallet services that make younger audience vulnerable to exploitation.
It said the council recognizes the urgent need for ethical guidelines as some creators are being asked to amplify gambling-related messages.
The CICP then emphasized its commitment to uphold ethical practices, safeguard creators and protect the public from the harmful effects of unlawful digital activities.
“The CICP encourages creators to collaborate only with brands and campaigns that comply with all applicable laws and uphold responsible content practices,” it said.
“CICP calls on creators, brands, and platforms to uphold these standards and work together in fostering a safe and responsible digital content environment,” it added.
The council said that the stance reflects its commitment not just to its members but also to the public.
It also supports ongoing government actions to curb the spread of illegal gambling, including the removal of unauthorized advertisements and restrictions on access to gambling platforms through local e-wallet services.
“As a council representing the interests of creators and influencers, we believe it is our duty to set clear standards that prioritize safety, legality, and ethical responsibility,” Jel Directo, president of the CICP, said.
“By taking a firm stance against illegal online gambling promotions, we aim to protect both creators and audiences from the harmful effects of these unlawful activities,” she concluded.
Last month, President Ferdinand Marcos Jr. acknowledged the growing concerns over gambling addiction among young people and expressedhis intent to consult various sectors on the proposal to ban online gambling. He said that gaming entities would go underground and would no longer be subjected to regulation if such a crackdown is imposed.
—Rosette Adel
